This section covers appropriate use of images and photos on bcm.edu websites.
Images and Photos
Images and photos should be used to add context, meaning or otherwise support the page text. Images help to tell our story.
- We use photographs shot by our internal staff, photos purchased by iStock, images from various sources accompanied with written permission, and realistic scientific/medical drawings created by internal sources or produced with prior written permission.
- We do not use illustrated images or illustration services (clip art or cartoon-like images or icons outside our approved look and feel).
- Avoid the use of photo-collages, composited images, typography or graphic design treatments.
- Images must be original, free of copyright or have been granted permission for use, or purchased through an image broker. Finding an image via a search engine result (such as Google Images) does not mean you have permission to use it.
Captions should be kept short, describing the image. For example: When identifying people, in a group use Shown, from left, xxxx or between people, use Dr. x, right, and Dr. x. There is no need to say left.
User tip: Various content types across ONEWeb have different limits on the number of characters allowed in accompanying captions. Keep captions to 131 characters (including spaces) or less to fit space.
You must receive written permission from the publisher to upload and display photos, covers, illustrations, charts or other artwork from journals or other publications on a Baylor College of Medicine public-facing website. Once images are submitted and published, the rights belong to the publisher.
Inappropriate photos such as those that prominently consist of alcoholic beverages, active consumption of alcohol or images that are suggestive in nature, will not be allowed to be displayed on any of the College's websites.
Photo Permission Form
Before uploading an image of another person, you must have that person’s approval to use the photo. Permission to photograph or display additional individuals across any Baylor College of Medicine web presence requires that they sign a photo permission form (Baylor login required). Parents must sign for their children.
Questions? Need Help?
For specifics regarding photos for your website, or assistance with selecting images that work best within the College’s website, please contact Institutional Web Management.