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Web Design


Summary: This article describes the governance by which all web sites, owned and managed by Baylor College of Medicine, will be developed utilizing the approved Baylor College of Medicine web design.

Last Updated: Dec. 19, 2018

Approving Authority: Office of Communications & Community Outreach; the Office of Information Technology

Purpose: The purpose of this governance is to ensure a consistent user experience for site visitors and ensures best practice, and that the design elements comply with Section 508 Accessibility Standards. This is achieved by a cohesive design for main Baylor College of Medicine site and all subsites including departments, centers, clinics, schools, programs, research and core/faculty labs. The Baylor Content Management System handles all aspects of the design automatically. The site maintainer enters text, images and documents and the system outputs the approved design elements.

Scope: This governance applies to all websites centrally managed by Baylor College of Medicine (Internet and Intranet sites)




Web Design - Includes the site design colors, font type and color, page headings, hyperlink colors, layout, use of BCM logo, navigation elements, global site header and footer. It also includes the page theme templates, modules (spiffs), call to action buttons, and photo placement options. The site design has been optimized to meet Section 508 Accessibility Standards.



  • The Office of Information Technology – Core Application Services will serve as a technical resource to support the Colleges website design and Section 508 Accessibility Standards.
  • The Office of Communications and Community Outreach – Institutional Web Management supports and guides maintainers as well as reviews and approves all pages before they are published.



For questions, guidance or to suggest a web design change for the Baylor websites managed by the Baylor content management system, requestors must submit the below required information for consideration.

  • Overview of the change being submitted
  • The need for the change and/or the issue the change will address
  • Requestor information

Email pa-webteam@bcm.edu.


*Note: Policies cited in the Digital Governance document (approved by the Board and published in March 2019) supersede any previous agreement, policy and/or guideline.




Cognizant Office: Office of Information Technology – Enterprise Technology

General questions should be directed to the Digital Governance Subcommittee.