About Us

Marketing

Master
Heading

About Marketing and Branding

Content

One of the most valuable assets we own is our brand, and we are fortunate to have a brand rooted in respect, integrity, innovation, teamwork and excellence. Consistency of look, feel and message is key to creating and maintaining a strong presence in the marketplace. See Baylor College of Medicine Brand Guide (Baylor login required).

The marketing and branding team is focused on developing and executing marketing strategies and campaigns with an emphasis on institutional and brand positioning, patient volume growth and market research. Our team begins the process with market and competitive research followed by campaign and creative development and finished with the implementation of tactics including design and production, onsite event management and media buying.

Heading

Meet Our Team

Terms
Terry

Item Term
Terry Krailo

Item Definition

Assistant Vice President
(713) 798-4726

Katie

Item Term
Katie Fikes

Item Definition

Brand Manager
(713) 798-3615

Rachel

Item Term
Rachel Jacob

Item Definition

Brand Manager
(713) 798-4706

Enrique

Item Term
Enrique Serrano

Item Definition

Brand Manager
(713) 798-5472

 

Heading

Baylor Team Shop

Content

Join the team with Baylor gear! A wide assortment of clothing and accessories are available as well as gift ideas.